Qualitative Research

We are Leading Market Research Organization in India


Qualitative services are the detailed evaluation of consumer scenario. It ensures absolute quality observation of respondent reviews on commodities. Through such in-depth discussion with respondents, We have the tendency to predict the requirements of the consumers.


Focus Group Discussion

The group of potential respondents are accumulated for the purpose of conducting Focus group discussion. The clients of the enterprise presents the new product or the prevailing one in the view of the audience, The respondents are asked to conduct the discussion. The clients may also undertake resolution to perform debate by audience.

Consulting

In-Depth Interviews

  • In-depth interviews are absolute detail interview conducted personally between the interviewer and consumers.
  • In the process, the selected respondents are asked the prominent universal open ended questions.
  • The respondents answers the respective questions in a descriptive manner.
  • The interviewer performs the duty of writing significant reviews or the experiences of the respondents on the consumption of commodities.

Ethnography

Ethnography is the scientific evaluation of the individual’s culture in their personal environment. The market research team analyses, observes and identifies the ethics and customs of the individuals. Based on the cultural reviews on the product and services, they have the tendency to generate innovative spectrums to enhance the features of the respective products.

Consulting

Moderation

We have in-house 8 moderators who are trained to get the desired outcome of the intended research. We consider moderator as the foundation of the research, each moderator has a minimum of 8yrs experience in which they have completed around 50k interviews in focus group (FGD). Why our moderators? They put questions directly or indirectly which are informative. They are always to the point/ objective oriented At the time of interview our moderator tries to get opinions which are open ended thoughts. Our moderators are trained to have an ice breaker conversation in the initial stage so the respondents are free to speak their minds. Our moderators have been trained to understand people’s emotions and act accordingly without deviating from the subject.


Commercial Venue/ One Way Mirror

The research facility is well equipped with two Client side one way mirror viewing. The state-of-the-art facility has live on demand video-streaming facility through Focus Vision Worldwide.

  • Seating capacity for up-to 10 respondents
  • Two One Way Mirrors for Client viewing (Client seating capacity 12 nos)
  • Wireless Headsets
  • Audio Recording Facility
  • Video Recording Facility

There is a separate ample area waiting area floor space for respondent’s final screening and waiting.

  • One Way Mirror Research Facility Services (Add On’s):
  • On demand live video streaming
  • High bandwidth Wi-Fi Access
  • CCTV connectivity on LCD/LED screen (Plasma)
  • Refreshments and meals on demand
  • Transcripts
  • Note Taking
  • Flip charts and stationeries

Transcription

Transcription is an integral process in the qualitative analysis of language data and is widely employed in basic and applied research across a number of disciplines and in professional practice fields. We have 8-10 hands on experience audio/ written transcription’s we give the client edge using the advanced tool (Dragon) for transcription. Working for same client for 15 years, which shows they were happy with our work and professionalism. We have been working with the same company for last 15 years shows our reliability and confidence in our services. Our head counts for transcriptions have medical and other segments domain knowledge who have 17 years’ experience in transcription with the ability to compete 10,000 lines in a day.


Translation

We have in-house 8 translators who are trained to get the desired outcome of the intended research. We consider translator as the foundation of the research, each translator has a minimum of 8yrs experience in which they have completed around 50k interviews in focus group (FGD). Why our translators? They translate directly or indirectly which are informative. They are always to the point/ objective oriented At the time of interview our moderator tries to get opinions which are open ended thoughts. Our translators are trained to have an ice breaker conversation in the initial stage so the client is free to speak their minds. Our translators have been trained to understand the client needs


Web streaming

Web streaming of focus groups gives our clients the ability to view a group discussion from afar - without the need to travel to the location or to book more specialised viewing facilities. We have the option to operate live streams from our own offices, based just South of Manchester (our focus group facility is pictured above) and have completed numerous focus groups for one of the world's largest suppliers of education resources utilising mutliple cameras to give a wide array of angles and ensure all respondents are covered. Our facilities are equipped with a HD TV for demonstrating multimedia such as advertisements, and numerous other tools for engaging respondents including flip charts and tablets for instance.


Note Taking

The note taking is one of the activities which need a high level of analysis and perfection. While taking the notes, it is very important that the person involved should take proper notes and highlight the important points. Our company has a very nice experience in researching on the topic thoroughly while note taking. Our experienced team has a nice experience in different domains and has given a proper service in note-taking activity.


Content Analysis

The proper and exact content is very necessary for any of the company to stand professionally in the market. Our expertise team has a good experience in content analysis. They will thoroughly inspect the content and ensure that the content is up to mark and meet the required standards. We ensure the content is a properly written and more importantly grammatically correct. A proper content written will give a defining edge in the market for any of the companies. Be it a content of any documents, audio, video, communication artifacts or any other format, we have a very nice experience to make the proper correction and analysis.


Complete Study Research

A complete study research helps to make the proper analysis of the study of any past work. This research helps to gain the proper knowledge of the further things and this can be used even by the students for the reports and future job applications. Here a proper analysis of a particular aspect is considered and all the research things are accumulated in a proper format. We make sure that the study research includes all the important aspects that are needed in the research.


Report Making

A proper report adds great impact on the research or any other work is done. We have a very good experience and knowledge about making the reports for different segments. While writing the reports we consider the objective of the report which can help us to make the proper report. Then we consider the factors like audience, data, and structure needed for the report. We ensure that the report does not become too complicated and it is easy for the readability. Before making the final report we also take the opinion of the client and have an option for editing. We make sure that the final report is as per the requirement in a very professional way.


End to End Presentation

Presenting of any report or document is very essential to make a lasting impact on the viewers. The End to End presentation should be very precise, compact and easy to understand for the readers. We understand the requirement of the client for making the report and then we plan the presentation accordingly. We have made many of the professional End to End presentations to our clients which have created a remarkable impact on the readers. Be it a Powerpoint presentation, Infographics, or any other type of presentation, we aim at giving the best. We ensure that all the reports made by us include all the important points and be highlighted in a proper way.