Qualitative services are the detailed evaluation of consumer scenario. It ensures absolute quality observation of respondent reviews on commodities. Through such in-depth discussion with respondents, We have the tendency to predict the requirements of the consumers.
20+ years experience in Market Research Held senior post in both Qual & Quant Research for well-known companies. Started my journey as freelancer in NFO MBL Research company for 5 Years in these five years was exposed to different methodology being it Qual or Quant. Then worked as a supervisor on field in TNS Research for 4 years. GFK 2 years as Supervisor. In Synovate Research was a Senior Project Officer for 4 years. RSB Research Bureau had given me exposure of top level executive for 2 years. Now for last 4 years we have laid the foundation to Built My own firm Danika Research to provide end-to-end solutions to our clients. Our primary focus is to give our clients an edge over their competitors in market with our competitive services in Qual/Quant.