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Branding & Advertising

  • Advertisement plays a pivotal role in generating business revenue.
  • It is the non-personal form of communications to the target customers.
  • In the process of test, the potential respondents are instructed to provide feedback of the advertisement performance.


  • It is essential to inculcate brand awareness in the minds of customers.
  • It utilizes media like television, newspaper, magazine, radio etc.
  • Beneficial in determining the market-segment to be selected.
  • It evaluates the performance of the advertisement campaign.