Branding & Advertising
- Advertisement plays a pivotal role in generating business revenue.
- It is the non-personal form of communications to the target customers.
- In the process of test, the potential respondents are instructed to provide feedback of the advertisement performance.
Advantages
- It is essential to inculcate brand awareness in the minds of customers.
- It utilizes media like television, newspaper, magazine, radio etc.
- Beneficial in determining the market-segment to be selected.
- It evaluates the performance of the advertisement campaign.
